André Pellerin has over 25 years of expertise in the food service industry. Being a former Marketing and Sales Associate, and a previous restaurant Owner/Operator, André has knowledge from both the Food Establishment and Supplier sides of the business.
St. Patrick’s Day is a big marketing opportunity for bars and restaurants during the month of March. The holiday always occurs on the 17th. People across the country celebrate in a number of different ways, but food, drink and music tend to be at the heart of most celebrations. Sure, you could serve green beer this St. Patrick’s Day, but there are a variety of other options for you. No matter how people in your area choose to celebrate, you want to be sure you’re making a St. Patrick’s Day offering that will attract revelers into your restaurant. We’ve outlined some marketing ideas to bring people into your restaurant on the 17th, drive more sales once they’re there, and create a memorable experience that will bring guests back after the festivities end.
St. Patrick’s Day honors Saint Patrick, the patron saint of Ireland. In the early 17th century, the Catholic Church started recognizing the holiday as an official Christian feast day. Optimizing your menu for a holiday like Paddy’s Day can be easy – here are some of our best tips. What better way to share in the tradition than to offer some tasty treats to your restaurant and bar patrons! Start early with an Irish breakfast; two fried eggs, Irish sausage, Irish bacon, and black and white pudding. White toast, beans, and home fries come on the side.
Traditional Irish music is a great way to get your guests dancing, enjoying themselves, and sticking around for more than a single round. Have space limitations? Think about going with an acoustic band, they can set up anywhere in your establishment because they aren’t reliant on a power supply.
With the popularity of new mobile-centric cab services like Uber popping up across the country, connecting your customers with safe rides home is easier than ever. Often these services offer special promotional codes for first-time users when they sign up, a nice perk you can remind your customers of on the 17th.
Photo booths are all the rage these days. From weddings to parties, hosts are using photo booths to bring smiles to their guests’ faces. Photo booths can be rented for the day or weekend. Think about throwing in some fun costume elements like hats and boas so your guests can ham it up.
Teaming up with other local businesses is a great way to draw a crowd. Have events and games such as a dunking booth, a Lucky Charms eating contest, prizes for the best dressed, green Jell-O shots and green colored beer.
Resource: Michelle Seekamp