ARCHIVE

Andre’s Restaurant Tips

André Pellerin has over 25 years of expertise in the food service industry. Being a former Marketing and Sales Associate, and a previous restaurant Owner/Operator, André has knowledge from both the Food Establishment and Supplier sides of the business.

The Essential Starter Kit: 9 Tips for Restaurant Success on Facebook

What are the key posting basics?

Keep posts around 2-3 sentences

This post length for Facebook is the sweet spot. It allows you to be informative, but not overwhelm users with information. Your goal is to get people’s attention and give them something to engage with.

Include a photo or link within your post.

Posts with visuals and additional content to engage with perform better on Facebook. Make sure your post clearly ties in with whatever content you are highlighting.

Focus on being direct and engaging

Try asking your restaurant customers a question, announcing exciting news, promoting a new menu item, or extending a special offer. Always be consistent with your brand voice on Facebook and across your social media channels.

Post at the appropriate time

For instance, if you’re promoting a lunch special, get it out before lunchtime (before hunger strikes). Schedule posts beforehand so you always have a consistent flow of content and aren’t scrambling to get the timing right.

Frequency and consistency is key

Did something you post receive a lot of engagement? Great! Make note of the timing and content of the post for next time. Social media tools like Sprout Social provide powerful analytics for you to easily understand which of your Facebook posts are performing best, and what time of day is ideal for posting.

How can I drive orders?

Post only your best food photos

Or videos. This is key: make the customer want exactly what you posted! For tips on how to take amazing food photos, check out our food photography guide.

Anytime you are promoting food, include a link.

So, you got a customer to stop and look at your post. Chances are they’re hungry (again – they stopped to look!) and are interested in what you’re showing off. Always make sure they have an easy way to order what they see.

Upload your menu to Facebook

If you are looking for an online ordering partner, make sure to choose one that allows customers to place orders directly from your Facebook page. Make sure to post updates that encourage customers to order now — they won’t even have to leave your Facebook page!

Engage your customers

Run a contest, feature a positive customer review, celebrate a loyal customer and feature customer photos. These are all easy ways to make your patrons feel special – and to encourage more loyalty and repeat orders.

Source: SELENA SLAVENBURG