André Pellerin has over 25 years of expertise in the food service industry. Being a former Marketing and Sales Associate, and a previous restaurant Owner/Operator, André has knowledge from both the Food Establishment and Supplier sides of the business.
Father’s Day is creeping up on us, and like all special occasions, this is a prime event around which to focus your marketing. But you must begin early to get the most out of the occasion. You’ll want to focus both on getting new customers as well as encouraging repeat visits.Follow these steps to create an effective Father’s Day campaign for your restaurant.
Think about what special things you will do for Father’s Day. Will you create a special offer? Have specific Father’s Day activities?
Plan how you will communicate around your program (e-mail, postcards, posters in the neighborhood, etc..) and the timing. Begin now Father’s Day and send reminders up until the day.
Make sure all staff are aware of the program, understand how it works and why you are doing it.
As discussed in earlier posts, have a way to track all of your marketing activities. Complete return on investment calculations on each activity so that you can compare the results, modify the activities, eliminate those that aren’t working and use the best ones for next year.
Be creative and think about what you yourself would appreciate as a family:
Remember: Multiple marketing methods are most effective. By using multiple methods at the same time you will improve your results.
Special occasions are a prime opportunity to connect with both new and existing customers, so make sure you do everything you can to take advantage of this Father’s Day.
Source: Amy Foxwell